A focused brand and site refresh to help soil growers switch to hydro and buy with confidence.

Why the old model breaks

Most teams try to build momentum with one internal marketer and a few agencies. It’s slow, fragmented, and expensive. Strategy isn’t being translated into weekly delivery, campaigns stall, and costs creep without clear accountability.

How we show up

Sensoriium plugs in as your fractional Marketing team. We bring the heavy hitters; strategy, design, content, paid, data, and web, all under one rhythm. We work at all levels of the business, set the cadence, and turn decisions into assets, campaigns, and measurable outcomes.

Audit

Onboarding deep dive, clarify goals and constraints. Secure access, audit channels and rebuild.

Align

Tighten positioning and narrative, prioritise the pipeline, and map a roadmap with weekly sprints.

Execute

Build, ship, and optimise.
We measure what matters, maintain what we build, and scale what works.

Here's how that played out with Canna Australia

The Challenge

Canna had the foundations of a strong brand but was facing friction in execution. Platform access was fragmented across external partners, branding lacked consistency, and marketing delivery was reactive and scattered. Despite loyal customers and quality products, Canna wasn’t owning its full ecosystem—and momentum was being lost at the retail level.

Created a complete set of retail toolkits, including campaign messaging, seasonal assets, and store-facing promotions
Aligned all work with key seasonal cycles and product timing stages—speaking directly to growers in their language (early bloom, mid-flower, root protection, etc.)
Introduced a consistent fortnightly sprint rhythm, tracked through ClickUp, with clear reporting and review checkpoints

What We Did

Sensoriium stepped in to take Canna from reactive to rhythm-driven. Working directly with key stakeholders, we:

Secured full access across Google, Meta, Tag Manager, CMS, and Salesforce within the first 2 weeks
Audited all live assets and restructured platform connections to centralise control
Built a refreshed brand messaging framework tailored to four core grower segments: soil growers, lawn care, flowers, and indoor plant enthusiasts
Reframed Canna’s market presence from a product-driven brand to a lifestyle-led movement, using visual references and tone inspired by Coca-Cola and surf culture

27%

Increased campaign
engagement

2.6x

Uplift in in-store activation & retailer co-promotion engagement

38%

Reduced content production lead time

The Results

Gained full access to all platforms within the first 2 weeks
Developed a clear brand messaging framework across four core grower segments
Built a scalable campaign structure for both digital and retail push
Activated a consistent sprint rhythm with ClickUp visibility and client feedback
Increased campaign engagement by 27% compared to prior baseline performance
Achieved 2.6x uplift in in-store activation and retailer co-promotion engagement
Reduced content production lead time by 38% through streamlined briefing and review cycles
Improved landing page conversion rates through plant segment–specific messaging and growth cycle framing
Delivered full brand consistency across all digital and retail materials, reinforcing Canna’s lifestyle positioning

Key Takeaways

Strategic clarity plus hands-on execution  unlocked momentum
Control was returned to Canna—without  slowing delivery
Language and campaign structure were anchored in grower mindset and seasonal buying patterns
A lifestyle-led brand with premium positioning is now paired with real marketing muscle

Want results like this?
 Let’s talk about how we can build momentum inside your brand.

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