A positioning and pipeline reset to better understand and attract better-fit clients and speed up sales.
Why the old model breaks
Most teams try to build momentum with one internal marketer and a few agencies. It’s slow, fragmented, and expensive. Strategy isn’t being translated into weekly delivery, campaigns stall, and costs creep without clear accountability.
How we show up
Sensoriium plugs in as your fractional Marketing team. We bring the heavy hitters: strategy, design, content, paid, data, and web, all under one rhythm. We work at all levels of the business, set the cadence, and turn decisions into assets, campaigns, and measurable outcomes.
Audit
Onboarding deep dive, clarify goals and constraints. Secure access, audit channels and rebuild.
Align
Tighten positioning and narrative, prioritise the pipeline, and map a roadmap with weekly sprints.
Execute
Build, ship, and optimise.
We measure what matters, maintain what we build, and scale what works.
Here's how that played out with Moustache Republic
The Challenge
Moustache Republic needed to reposition itself as a premium e-commerce partner capable of solving complex platform builds. While their delivery was strong, their brand narrative, offer clarity, and lead generation systems hadn’t evolved to reflect this. Internal assets lacked consistency, campaigns were ad hoc, and the sales process wasn’t converting at the required pace or quality.
Solution and Outcomes
3. Defined service pillars and mapped offer ladder
MR’s services were clarified into tiered, strategic pillars to guide campaign messaging, sales conversations, and productisation.
Outcome:
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Clear articulation of what MR offers and how it drives value
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Sales team empowered with an offer ladder that fits different business stages
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Reduced ambiguity in proposals and onboarding conversations
2. Short-form brand narrative, tone of voice guide, and positioning summary
We developed a fresh narrative and tone of voice system to unify MR’s message across platforms, people, and processes.
Outcome:
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Brand voice became consistent across web, sales, and campaigns
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Internal teams aligned around how to speak about MR’s value
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Enabled faster content creation and better audience connection
1. ICP and segmentation matrix
We rebuilt MR’s Ideal Customer Profile and segmentation model, identifying high-value client types and filtering out low-fit leads.
Outcome:
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Targeting efforts became clearer and more efficient
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Sales team could quickly identify fit/non-fit leads
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Reduced wasted time on poor-quality leads
6. Sales and Website Messaging Alignment
Audited and refined MR’s sales decks, proposals, and landing pages to reflect the new brand voice and positioning.
Outcome:
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Sales materials aligned with campaign messaging
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Conversion points across the funnel became more consistent.
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Enabled marketing-to-sales handoff with minimal friction
5. Campaign 2 (Refinement + Retargeting)
Refined campaign structure and introduced retargeting flows for mid- and bottom-funnel users across Meta, Google Display, and LinkedIn.
Outcome:
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Increased re-engagement from site visitors and ad viewers
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Warmed leads using case studies and testimonials tied to real success stories
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Built a nurture system to support longer sales cycles
4. Campaign 1 (Go Live)
Launched a cold lead generation campaign via Meta and Google, supported by new copy, creative, landing pages, and tracking.
Outcome:
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Delivered MQLs within the first two weeks
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Validated messaging across two high-performing channels
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Created a performance baseline to optimise future campaigns
Proactive lead generation engine replaced reliance on referrals
Brand identity finally matched the quality of internal delivery
Campaigns drove awareness and conversion without diluting MR’s premium position
Entire process is documented and handover-ready for internal continuation
