A Brand and Digital Refresh Designed to
Rebuild Trust and Boost Conversions
Why the old model breaks
Most teams try to build momentum with one internal marketer and a few agencies. It’s slow, fragmented, and expensive. Strategy isn’t being translated into weekly delivery, campaigns stall, and costs creep without clear accountability.
How we show up
Sensoriium plugs in as your fractional Marketing team. We bring the heavy hitters: strategy, design, content, paid, data, and web, all under one rhythm. We work at all levels of the business, set the cadence, and turn decisions into assets, campaigns, and measurable outcomes.
Audit
Onboarding deep dive, clarify goals and constraints. Secure access, audit channels and rebuild.
Align
Tighten positioning and narrative, prioritise the pipeline, and map a roadmap with weekly sprints.
Execute
Build, ship, and optimise.
We measure what matters, maintain what we build, and scale what works.
Here's how that played out with Hepburn Height’s Dental Centre
The Challenge
While HHDC had a strong local reputation, their digital presence lacked warmth, clarity, and conversion power. The site had too many fragmented pages, a dated tone, minimal search visibility, and ads that weren’t converting.
Our Strategy
Website & SEO
We consolidated 23+ pages into four clear service hubs.
We rebuilt internal links and keywords for local seo.
We wrote pages to guide, reassure, and support high-intent conversion.
Google Ads
We restructured into focused ad groups: brand, general search, and dental services.
We targeted high-intent keywords and tuned budgets for efficiency.
Visual Identity
We refreshed the logo for digital clarity and balance.
We introduced a soft blue palette and a calming visual system to match the experience in practice.
We integrated photography into the visual rebrand, using real people and spaces to connect users with the practice across the site, ads, and socials.
Tone of Voice
We rewrote the site in a calm, plainspoken voice that built confidence from the first click.
Results: Brand & Experience
The new logo and colour system were rolled out across all assets.
The entire site was rewritten around trust signals and emotional outcomes.
The service structure was reduced by ~60%, improving clarity and navigation.
Booking friction dropped with clearer flows and call-to-action placement.
We compounded seo and cro by restructuring the site and rewriting content to match patient intent, improving internal links, calls to action, and the booking flow.
Results: Performance
We continuously optimised ads and tested platforms, campaigns, and ad sets to drive enquiries and bookings, scaling what worked and cutting what didn’t.
Impressions up
7,450%
in 3 months
Clicks up
2,506%
in 3 months
CPC down
79%
in 3 months
